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CFD USES STRATEGIC TRAIL GUIDE TO THE FUTURE TO MAP NEXT STEPS

CHEYENNE, WY – April 5, 2018: Cheyenne Frontier Days™ (CFD) presented the Strategic Trail Guide to the Future at Laramie County Community College to community officials, media members and the public on April 5.

The Strategic Trail Guide to the Future is a strategic planning document that was developed with the input of Joe Tankersley, a Strategic Futurist. Tankersley is a writer, futurist, and former Walt Disney Imagineer. His experience as a storyteller and his deep knowledge of strategic foresight helps organizations develop their vision of the future.  During his 20 years at Walt Disney Imagineering, Tankersley led creative teams on projects for Epcot, Magic Kingdom, Disney’s Animal Kingdom, Disney’s Hollywood Studios and the Disneyland Resort in California.

The Cheyenne Frontier Days™ Strategic Trail Guide to the Future was a six-month project undertaken by CFD to develop a long-term vision and strategic recommendations for the future. The project was designed to assist the CEO, Board of Directors and the General Committee with product development, infrastructure upgrades and organization planning tools that can be effectively used in a rapidly changing entertainment environment. The Strategic Trail Guide is intended to provide a framework for all members of the CFD organization to build on tradition, while promoting innovation in a consistent manner.

The strategies and recommendations from this work will help CFD maintain its position as the premier celebration of cowboy life and Western entertainment.

This project considered the history and tradition of Cheyenne Frontier Days™, benchmarked with other Western entertainment venues and experiences, examined the role of the cowboy in American history and entertainment, examined current challenges and opportunities in the competitive environment, and looked at trends in the future of entertainment, tourism and spectator sports.

“We covered a lot of ground in the six months that our team met,” Tom Hirsig, CEO of Cheyenne Frontier Days said.  “The Strategic Trail Guide to the Future helps keep CFD focused on a vision that will combine traditional Western themes and the future of entertainment and consumer experience.  With our Master Land Use Plan and our consumer focus group research data and now the Trail Guide to the Future, we have a clearer picture of how to structure new products and infrastructure development.”

CHEYENNE, WY – April 5, 2018: Cheyenne Frontier Days™ (CFD) presented the Strategic Trail Guide to the Future at Laramie County Community College to community officials, media members and the public on April 5.

The Strategic Trail Guide to the Future is a strategic planning document that was developed with the input of Joe Tankersley, a Strategic Futurist. Tankersley is a writer, futurist, and former Walt Disney Imagineer. His experience as a storyteller and his deep knowledge of strategic foresight helps organizations develop their vision of the future.  During his 20 years at Walt Disney Imagineering, Tankersley led creative teams on projects for Epcot, Magic Kingdom, Disney’s Animal Kingdom, Disney’s Hollywood Studios and the Disneyland Resort in California.

The Cheyenne Frontier Days™ Strategic Trail Guide to the Future was a six-month project undertaken by CFD to develop a long-term vision and strategic recommendations for the future. The project was designed to assist the CEO, Board of Directors and the General Committee with product development, infrastructure upgrades and organization planning tools that can be effectively used in a rapidly changing entertainment environment. The Strategic Trail Guide is intended to provide a framework for all members of the CFD organization to build on tradition, while promoting innovation in a consistent manner.

The strategies and recommendations from this work will help CFD maintain its position as the premier celebration of cowboy life and Western entertainment.

This project considered the history and tradition of Cheyenne Frontier Days™, benchmarked with other Western entertainment venues and experiences, examined the role of the cowboy in American history and entertainment, examined current challenges and opportunities in the competitive environment, and looked at trends in the future of entertainment, tourism and spectator sports.

“We covered a lot of ground in the six months that our team met,” Tom Hirsig, CEO of Cheyenne Frontier Days said.  “The Strategic Trail Guide to the Future helps keep CFD focused on a vision that will combine traditional Western themes and the future of entertainment and consumer experience.  With our Master Land Use Plan and our consumer focus group research data and now the Trail Guide to the Future, we have a clearer picture of how to structure new products and infrastructure development.”