The Cheyenne Frontier Days committee and over 2,500 CFD volunteers are again asking the July 24 rodeo contestants and attendees, "Are you Tough Enough to Wear Pink?"

Pink! It's the color to wear if you're a cowboy, cowgirl or a rodeo fan. It shows support for breast cancer research and that the wearer is "Tough Enough to Wear Pink." In Wyoming, wearing pink is also an opportunity to recognize over 300 men and women who are battling breast cancer in our state today.

Tough Enough to Wear Pink is a western industry initiative to raise awareness and funds for breast cancer treatments, education, screening and research. It started with Wrangler and Sutter Home Wines and has now extended to "pink" products from many national rodeo sponsors. The effort was announced at the Wrangler National Finals Rodeo in Las Vegas, Nevada in December of 2005 when rodeo competitors, clowns, announcers, flag girls, sponsors and many fans donned pink to show a united and "tough" stance for eradicating breast cancer through treatment, education and research.

July 24, Tough Enough to Wear Pink Day at Cheyenne Frontier Days:

• Cheyenne Frontier Days will donate up to $1 dollar for every rodeo ticket sold for the Thursday, July 24 rodeo. Donations will be made to the Wyoming affiliate of the Susan G. Komen for the Cure foundation.
• Cheyenne Frontier Days will also make a $5.00 donation to the Susan G. Komen for the Cure foundation for every PRCA or WPRA competing rodeo contestant wearing pink in the rodeo competition on Thursday, July 24.
• Cheyenne Frontier Days has designed a limited-edition breast cancer ribbon pin, which will be sold on Frontier Park for $5.00. A portion of the proceeds from the pin sales will be donated to the Susan G. Komen for the Cure foundation.
• Tough Enough to Wear Pink t-shirts will be available on Frontier Park this summer. A portion of the proceeds from the t-shirt sales will be donated to the Susan G. Komen for the Cure foundation.
• Visit the Tough Enough to Wear Pink Booths provided by the Susan G. Komen for the Cure foundation and Bank of the West.
• There will be some special give-aways from Cheyenne Regional Medical Center at the rodeo on July 24.

The Tough Enough to Wear Pink campaign is the brainchild of Terry Wheatley, a breast cancer survivor, and Karl Stressman, Director of Special Events for Wrangler. "Breast cancer has touched us personally. We put our heads together to think of a way we could make a difference and TETWP was born," said Wheatley. "We weren't sure if we could convince the cowboys to wear pink but, yes, they proved they are tough enough."

Cheyenne Frontier Days General Chairman Charlie West said, "We are enthusiastic about continuing the TETWP campaign this year. We feel it provides a forum where community and regional supporters of this cause can come together and support breast cancer research. We invite anyone that receives this message to wear pink, come out to Frontier Park, and take a "tough" stance on breast cancer on Thursday, July 24."