Marketing Coordinator – Cheyenne Frontier Days™


Job Description

Location: Cheyenne, WY


Cheyenne Frontier Days™, Inc. is seeking a Marketing Coordinator to assist the Marketing Director in the execution of the Cheyenne Frontier Days™ marketing effort.  This position will focus on, but is not limited to, developing and executing our digital marketing and social media strategy.  This role will:

  • Assist in production and submission of advertising materials including ad copy and photography.
  • Maintain and perform updates to website (www.cfdrodeo.com).
  • Coordinate with outside web design firm.
  • Optimize traffic to website with SEO, purchased advertising, and other programs.
  • Manage e-newsletter efforts to include: subscriber list growth, content development, and open rate.
  • Plan, develop, implement, manage, and measure social media channel presence and communicate to fan base via multi-media postings.  Social media channels include Facebook, YouTube, Twitter, Pinterest, Instagram and Vine.
  • Develop social media content strategy, guidelines and best practices for CFD; ensure consistency of voice and message.
  • Identify and engageinfluencers such as bloggers, opinion leaders, rodeo fans and music fans to create/maintain a program to proactively nurture these groups.
  • Foster a sense of community among CFD fans that encourages greater brand engagement and promotes their word-of-mouth sharing of the CFD message.
  • Obtain input from all parts of CFD organization as content for social media, website and digital communication — cowboys, cowgirls, CFD Board and Committee, CFD royalty, Dandies, volunteers, etc.
  • Create and analyze website and social media campaigns and make recommendations for improvement.
  • Create and present reports, findings and insights on social and website activity, trending topics of interest and ways CFD can influence conversation.
  • Stay up-to-date on the latest social media, website and digital development trends.


Core Skills

We are seeking an individual with marketing, communications, digital marketing and project management experience with demonstrated accomplishments in the field. Clarity in writing and verbal communication are key elements of this position, as is experience with digital media. The Marketing Coordinator also:

  • Has solid experience in creating and understanding social media strategies, tools and execution.
  • Has prior experience in developing social media campaigns.
  • Is able to craft and present strategic recommendations and manage and execute projects at the most granular level.
  • Is up-to-date with the latest advances in digital media, social media, and mobile technology
  • Has strong writing skills – can create content and articulate ideas in writing and understand how they play in different digital channels.
  • Has keen attention to detail, sense of urgency, excellent communications skills, a great attitude, and the ability to handle multiple projects concurrently.
  • Strives to make great work happen and is comfortable in a fast-paced, dynamic, environment.
  • Is outgoing and knows how to use digital and social media to reach out to people.
  • Is skilled at looking at things from another person’s perspective and providing information that speaks to target audiences.
  • Knowledge of analytics, tracking and social media monitoring tools
  • Passion for CFD and for developing digital and social communities around CFD and western lifestyle.
  • Basic knowledge of website development and platforms, search engine optimization, and search engine fundamentals.
  • Experience in measuring online campaigns and proficiency in site analytic tools and measurement programs.  Experience in Google Analytics and Adwords desirable.
  • Experience with developing and manipulating audio and video files; knowledge of how to format and post video/audio to multiple online channels.
  • Bachelor’s degree in marketing, or communications preferred
  • Experience in creating and executing marketing fundamentals such as segmentation, tiering and message development
  • More than 3 years digital and marketing experience


To apply, send resume, cover letter with salary requirements to: recruit@cfdrodeo.com.
For more information, please email: recruit@cfdrodeo.com